Lead Generation Tips for Your Next Trade show Event

Lead Generation Tips for Your Next Trade show Event
April 06 04:03 2017 Print This Article

The main objective of having trade show booths at an exhibition are twofold: get leads and make sales. The latter is not always particularly obvious, and it will mostly rely on the success of the former. But you should understand that getting leads during a tradeshow is never an act of randomness.

It requires a meticulous strategy and a proper understanding of the participants as well as good sales skills to acquirebusiness cards or contact details during the event. Here are a few lead generation tips you can use in your next event to increase the number of leads to your business:

Use video to solve an issue for the prospect

Consider making “help videos” or “how to videos” to show your prospects how to solve an issue likely to be bothering them. Videos are powerful in the sense that they are engaging and entertaining at the same time. Once the prospects find a solution from a video at your booth, it will be very easy for you to turn them into leads.

Compile best practices to deal with a challenging issue

If you are involved in a specific service industry, it would be a big boost to your lead generation efforts if you could compile a list of best practices and share it with your booth visitors. People looking for services or a start in the industry will most likely need to know how to do things properly, and by offering them information regarding best practices, you position yourself as an authoritative figure and it will be easy for them to trust you. Once that is done, turning them into leads becomes a breeze.

Offer an answer to a tough industry question

Every market or industry will have very tough question, for which, everyone is seeking an answer. But the good news is that literally all the answers can be found on the Internet. Simply choose a couple of questions and answer them in a simple and concise manner, then share that with your booth visitors. Again, this will portray you as an authority, allowing you towin the trust of visitors, and they will be willing to give you their contact information and more. Who doesn’t want to be associated with the pros?

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Steven Daniel
Steven Daniel

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